Wilton Road,

Abbey Wood

Client: Royal Borough of Greenwich
Stakeholders: Greater London Authority, LB Bexley
Team: Retail Revival, business support
Programme: 2015-16
Stages: 1-6
Contract: JCT Design & Build DB11 (shop fronts); Term (highways)
Contractor: All London Signs, shop fronts; RB Greenwich HILLS team, highways
Value: £425k

The arrival of Crossrail at Abbey Wood Station from 2018 is the catalyst for major regeneration in Thamesmead by Peabody Trust, supported by the GLA, RB Greenwich and LB Bexley. Peabody have described Thamesmead as a potential new ‘garden suburb’ for London. Wilton Road is the heart of the existing ‘Village’ adjacent to the station.

Untitled Practice was appointed with Retail Revival to develop proposals under the GLA’s High Street Fund for business improvement support with shop front and public realm improvements, to complement the Crossrail works.

A Design & Identity Guide proposed reinforcing the village identity of Wilton Road through coordinated improvements. Shop fronts have been reinstated according to traditional arrangements, including recognisable features like striped awnings, with fresh contemporary graphic designs by UP. The public realm improvements are delivered by RB Greenwich’s Highways Improvement Local Labour Scheme (HILLS) and include significant street tree planting to transform the character of this raw urban environment. ‘Abbey Wood Village’ ghost signs help to identify the area.

Wilton Road benefits from its proximity to Abbey Woods and Lesnes Abbey ruins, and is near to Plumstead’s former Co-operative Society, whose collective social enterprise have inspired local businesses.